Question: PART 2: IF YOUR STUDENT NUMBER ENDS WITH AN EVEN NUMBER, ANSWER QUESTIONS 4B and 5B ONLY! (Total 25 points) Question 4B: Apply the VRIO

PART 2: IF YOUR STUDENT NUMBER ENDS WITH AN EVEN NUMBER,

PART 2: IF YOUR STUDENT NUMBER ENDS WITH AN EVEN NUMBER, ANSWER QUESTIONS 4B and 5B ONLY! (Total 25 points) Question 4B: Apply the VRIO Framework in the following settings. Will the actions described be a source of competitive disadvantage, parity, temporary advantage, or sustained competitive advantage? (10 points) a. A food retailer announces a 40 % reduction in prices. b. A multinational information technology company announces a 3-year operating system restoration, data recovery and software support warranty. Question 5B: Briefly explain the resource heterogeneity concept. Can there be a relation between resource heterogeneity and VRIO framework's imitability criteria? Why? Why not? (15 pts)

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