Part $2-$ Industry Overview and Competitive Position $(1$ to $2$ pages$)$

This part should provide a one to two$-$page overview of the industry and how the selected company positions itself. It should include information such as:

Who are the key competitors in the industry and some base information about the main competitors?

How is the selected company positioned $($is it the leader in the market, a small player, a new player, etc.$)?$

What are the key success factors in the industry?

What are some of the major risk factors?

Is the industry cyclical, defensive, aggressive, etc.?

It could be beneficial to include a Porter$$s $5$ Forces analysis on the industry $($which can be included in the Exhibits$).$ about pepsi company