Question: Part 2 Marketing research proposal (75 Marks) I] Design a marketing research proposal that addresses the research objectives and questions you have developed in Part
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Part 2 Marketing research proposal (75 Marks) I] Design a marketing research proposal that addresses the research objectives and questions you have developed in Part 1. The client will be expecting to see a clear description of the proposed research and a justification for the approach advocated. Your proposal should continue to follow the structure outlined in the marketing research proposal proforma. Your line manager has said that the following considerations should be kept in mind when producing your report for the client: . The work should exemplify the qualities held dear by the agency. These are the principles of integrity in the presentation of data, robustness and creativity in methodological design, and that all research meets the Market Research Society's Code of Conduct. . Under no circumstances should any primary research (eld work) be undertaken to support the report or the methods being proposed. (Your answer to this part should be no more than 1500 words)
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