Question: PART 2 : Pricing Decisions Review case study 1 9 . 2 ( pages 5 8 6 - 5 8 7 ) : CVS Continuous

PART 2: Pricing Decisions
Review case study 19.2(pages 586-587): CVS Continuous Value Strategy
Answer these questions:
Why is price competition such an issue for CVS as it fights to gain market share?
Describe ways CVS uses sales promotion techniques to provide price discounts?
Why is it important for CVS to negotiate with pharmaceutical companies on the prices of drugs?

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