Question: PART 2: SEGMENTING, TARGETING & POSITIONING 1.Name 2 different groups your company could target and why. Answer:- The two different groups are going to be

PART 2: SEGMENTING, TARGETING & POSITIONING
PART 2: SEGMENTING, TARGETING & POSITIONING 1.Name 2 different groups your company could target and why. Answer:- The two different groups are going to be everyday commuters and remote areas. 1) Everyday commuters can use wifi in any manner they want. They can use it for entertainment purposes, for business and for personal use. Free wifi service encourages people to use trains or busses to travel instead of personal cars. 2) While traveling, sometimes it's hard to get data connection in remote areas. So commuters can use free wifi service to do their task without any restriction or

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