PART 2 VERY IMPORTANT

Unit 2 Essay: Power and Fallacies

MUST BE One thousand two hundred - one thousand four hundred words Must include:

A clear introductory paragraph, body paragraphs, and conclusion paragraph Essay must respond to the entire prompt Include a clear thesis statement (the overall argument summed up into a sentence as discussed in course lecture/s) Intentional organization (complete with sign-posts as discussed in course lecture/s) Clear explanations of the concepts being presented (the fallacy, power, the business, etc.) -don't assume the audience knows these things. Assume the opposite! A unique argument that demonstrates a level of critical thinking (IE: You aren't just stating the obvious that most people would see and agree with) No use of Personal voice at all (that includes referencing yourself OR the audience- neither of us need to be in this essay) Outside Sources: First source- you will find an outside source that helps you prove that the business you chose does, in fact, make use of the fallacy you identify. This might be a primary source (like the business website itself), or a secondary source (like the article about the Supplement Industry). You need to properly embed at least one quote from that source and no more than three. Second source- you will use a second outside source that helps you talk about either the logical fallacy OR power (your choice). You need to properly embed at least one quote from that source and no more than three. You are welcome to use a third source if you feel the need, but you will have NO MORE THAN FIVE QUOTES IN TOTAL (you will have two quotes at a bare minimum- one from each of the two separate sources). You will have an accurate MLA Works Cited page that includes the bibliographic information for all of the sources you utilize in the essay

PROMPT

For this essay I want you to explore how businesses use logical fallacies. This might be in their marketing/advertising, but it isn't necessarily limited to that. You may also explore other aspect of the business if you'd like. Your task is to identify a specific example of a (real and current) business that employs a specific logical fallacy in some way. You'll need to explain a little bit about the business (don't assume the reader knows what it is), explain what the logical fallacy is in your own w.or.ds, and dig into the ways in which power dynamics influence the use and impact of that fallacy. *You need to choose a specific business. So, don't just say "realtors," rather you'd find an actual real estate company to reference

**The Supplement business is off limits- make sure what you choose is not too similar to the article we read. Be original please