Part $2$: You realize you do not have all the information you need to understand your customers, particularly in the area of B$2$C$.$ Kotler et al$.(2022)$ suggest that to take advantage of all the resources and practices available, good marketers adopt a formal marketing research process that includes five steps:

Define the research problem.

Develop the market research plan.

How you will collect the information.

How you will analyze the information.

How you will come to a decision.

Using the concepts addressed in Chapter $5,$ address the following items.

Checklist:

Compose the research problem for Sybil$$s Artificial Flowers with the emphasis on customer service