Question: Part 3 : Strategic Analysis 1 2 . Identify the firm's present mission and business model. Does the existing mission and business model fit with

Part 3: Strategic Analysis
12. Identify the firm's present mission and business model. Does the existing mission and business model fit with market forces? What changes to either should be made?
13. Identify the firm's present generic strategy. Does the present strategy fit with market forces? What supporting strategies from Chapters 6-8 does the firm use to compete? Have they been effective in establishing a sustainable competitive advantage? Why or Why not?
14. Identify and explain the strategic issues the firm must address to be competitive?
15. In your role as a consultant, what strategic (Chapters 5-9) and operational (Chapters 10-12) changes would you recommend to the CEO to address the firm's strategic issues?
 Part 3: Strategic Analysis 12. Identify the firm's present mission and

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