Part $4$: Get Feedback on Branding

Question $9$: Steve's mini$-$golf course has been open for about a year now. Is there anything that Steve can do to ensure that his brand and brand messaging are still aligned?

Follow up with his consumers and conduct periodic market research to see how his brand is being viewed

Do nothing and let the brand continue on its own

Push out new messaging with something he thinks will help his brand without assessing his consumer's perception of the brand

Go through the process of creating a brand identity again; create a brand map along with new messaging and a new logo