Part A: $25$ Multiple$-$Choice $-5$ questions from each Chapters $5-9(25$ marks total$)$

Part B: $5$ Long Answer$/$Essay $-$ One question from each of Chapters $5-9$ study questions.

Please have a very detailed example of the concepts for each question

For each question there are marks for the 'theor$//$tool$\text{'}$ and marks for 'examples$/$rationale $($use it$)/$purpose$\text{'}.$

Please note it is very important to give a detailed example of the concept.

What is the theory$/$tool$?$

Why do we use it$?$

Give an example of the tool$/$strategy so I can see you understand the tool

CHAPTER $5$

In what market and competitive circumstances are focused low$-$cost and focused differentiation strategies attractive? Provide examples of each

What are the pros and cons of pursuing a broad differentiation strategy? Give an example$/$s of a company$/$companies who has both pros and cons

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