Part A - 20 marks There are a set of innovation characteristics that influence consumers' adoption intention.
Question:
Part A - 20 marks
There are a set of innovation characteristics that influence consumers' adoption intention. Based on the information presented in the exam case study, evaluate how the Neo P1 rates against each characteristic compared to a traditional indoor plant. Use this evaluation to determine which characteristic(s) of the Neo P1 may enhance consumer adoption intention. In your answer, outline which characteristics might limit consumers' adoption intention.
Part B - 10 marks
Design a strategy to increase consumers' adoption intention concerning the Neo P1. In your answer, be sure to justify how and why this strategy will address the characteristic(s) you identified in your response to Question 1, Part A.
Measurement Theory In Action
ISBN: 9780367192181
3rd Edition
Authors: Kenneth S Shultz, David Whitney, Michael J Zickar