PART A$-$ Business Report $(3000$ words$)70$ MARKS

In the role of a Management Consultant, you are invited by the CEO of Yakult to their

headquarters. They have secured permission from Yakult$$s Board of Directors $($BoD$)$ to review

and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this

background, you are required to undertake a strategy upgrade of Yakult and provide a business

REPORT to the CEO on further growth opportunities and sustainability of this growth into

Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the

module.

$$ Task $1-$The External and Internal Environment $(15$ Marks$)$

o Identify and critically analyse the external and internal environment for Yakult.

using relevant models. Note that you cannot use SWOT analysis as the CEO needs a

detailed and thorough understanding of each part of the business environment.

o Determine Yakult$$s current sources of competitive advantage and critically evaluate

how they maintain and build on this competitive advantage.

o Support your arguments with academic literature and references to other similar real

companies.

$$ Task $2$ Strategy in the Global Environment $(15$ Marks$)$

o Using a relevant model, critically evaluate the motives for Yakult$$s international

expansion into Europe, Africa, the Middle East and Asia and briefly explain how this

impacts their overall company strategy.

o Using a relevant model, identify the Strategic Option$($s$)$ of Internationalisation which

will suit Yakult attempting to enter Europe, Africa, the Middle East and Asia.

o Apply at least THREE Entry Strategies to illustrate how Yakult can enter and compete

in Europe, Africa, the Middle East and Asia based on the research conducted.

o Support your arguments with academic literature and references to other similar real

companies.

$$ Task $3$ Corporate Strategy $(15$ Marks$)$

o Analyse and evaluate how Yakult can improve its supply chain globally by applying

Corporate Strategies like Horizontal Integration, Vertical Integration, Outsourcing,

Strategic Alliances and so on$.$

o Using a suitable model or framework, show how Yakult can increase their

profitability.

o Support your arguments with academic literature and references to other similar real

companies.

$$ Task $4$ Strategic Purpose $$ Ethics and CSR $(15$ Marks$)$

o Analyse and evaluate Yakult$$s CSR strategy using a relevant CSR model and use a

theory to provide recommendations for any improvements needed.