Part A - Case study

Gourmet Bean Australia is a new business established in 2018 in Canberra. It operates as a chain of caf and is seeking expansion in and around Canberra.

The caf specializes in gourmet coffee, breakfast and lunch for a range of demographics. They seek expansion in all the major suburbs of Canberra in the next 3 years.

A Strategic Plan has been developed for the company by an external consultant with input from the CEO and senior management. The rationale for the Strategic Plan is to set the direction for the company over the next three years, establish strategic priorities and to describe how these will be achieved and the measures. To achieve them

This is the first time a Strategic Plan has been developed and as the CEO it is time to present the new strategic plan to the higher management and staff members of the organization.

Complete the following activities:

1.Prepare to communicate Strategic Plan

This part of the assessment requires you to make a PowerPoint presentation to deliver to higher management and staff to inform them about the organization's mission and objectives as set out in the new Strategic Plan.

Review the Strategic Plan and conduct any additional research to ensure your presentation addresses the following:

An introduction, including the background to the development of the Strategic Plan and the purpose of the presentation to provide an opportunity for input by the staff.

An outline of the organization's mission, vision, values and key objectives, as well as strategic priorities as outlined in the Strategic Plan.

A discussion of market characteristics and conditions as described in the Strategic Plan, including the global economy and technological advances, as well as environmental trends in relation to hospitality.

A discussion of the company's expansion plans as per the strategic priorities and operational objectives.

An outline of the expectations of the company with regard to ensuring that the objectives values and standards of the company are adopted in every day interactions with customers, suppliers and other staff (you will need to review the Strategic Plan and provide specific examples of expected behavior).

Assigning of roles and responsibilities based on the operational plan. Ensure that you review the operational priorities in the Strategic Plan and assign roles and responsibilities to relevant staff attending the meeting regarding the expansion of the company. Outline all of the resources that will be in place for the expansion.

Submit the completed presentation.

2.Communication plan for the delivery of the presentation.

You will be completing a communication plan in preparation of the delivery of the presentation.

Here you will be addressing the different communication methods that you will be using through the presentation.

You will complete the session plan in the template followed by a report on skills you will use for the delivery

What approach will you use to conduct the presentation?

How will you ensure that the communication is effective during the presentation?

Strategies that you will use post-delivery to seek the effectiveness of the presentation.