PART A: COUNTRY ANALYSIS (50 marks) Analysis Country One (25 marks) and Country Two (25 marks)...
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PART A: COUNTRY ANALYSIS (50 marks) Analysis Country One (25 marks) and Country Two (25 marks) 1. Macroeconomic Data 2. Culture and Lifestyle factors Political and Legal factors 3. 4. Product and Service potential 5. Competitors in the country PART B: NARROW YOUR SEARCH TO ONE CHOSEN MARKET (15 marks) Make your final choice on which market to choose. In detail, use the following 3 broad factors to explain why this country is your best option for export. 1. Market size and growth potential (5 marks) 2. Market Accessibility (5 marks) 3. Business and Political Environment (5 marks) PART A: COUNTRY ANALYSIS (50 marks) Analysis Country One (25 marks) and Country Two (25 marks) 1. Macroeconomic Data 2. Culture and Lifestyle factors Political and Legal factors 3. 4. Product and Service potential 5. Competitors in the country PART B: NARROW YOUR SEARCH TO ONE CHOSEN MARKET (15 marks) Make your final choice on which market to choose. In detail, use the following 3 broad factors to explain why this country is your best option for export. 1. Market size and growth potential (5 marks) 2. Market Accessibility (5 marks) 3. Business and Political Environment (5 marks)
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In analyzing two countries for potential export opportunities the following factors need to be considered for each country Country One Analysis 1 Macr... View the full answer
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Operations Management Sustainability and Supply Chain Management
ISBN: 978-0133764345
2nd Canadian edition
Authors: Jay Heizer, Barry Render, Paul Griffin
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