Part A:

Do some research and find an article related to how companies use big data. Be sure to use a hospitality or tourism related example. Once you have found your article, click the "Reply" button below and do the following:

Option 1:

Summarize your article IN YOUR OWN WORDS Post a link to your article OR

Option 2:

Reflect on your own experience as a consumer and your interactions with various companies. When you are ready to make your post, click the "Reply" button below and provide the following information:

Describe an instance when you, as a consumer, provided information to a company. Be sure to include as many details as possible such as: Name of the company What were the circumstances under which you provided information to the company (ie. a survey, a purchase, etc.) What type of information did you provide Did you see evidence afterwards of how your informaiton was used? (ie. starting receiving emails from the company, starting seeing more targeted ads in your social media about the company/product, etc.)