Part A: For this challenge, create three new unique associations. In other words, identify two unrelated things to form a new association for each of the three spaces provided. What are they?

1^st Pair: 1^st item_________________________2^nd item________________________

2^nd Pair:1^st item_________________________2^nd item________________________

3^rd Pair: 1^st item_________________________2^nd item________________________

Part B: Then, from your above three new associations, what new possibilities for each can you come up with in terms of a completely new product and/or service category (they need to be something that doesn't already exist in the marketplace)? Then, you'll need to provide a name for each of your new product and/or service ideas. Also, explain the connections between Part A and Part B (i.e., how did you come up with the new idea?).

1. Name:________________________explanation__________________________

1. Name:________________________explanation__________________________

1. Name:________________________explanation__________________________