Question: Part A: How is the price elasticity for Colgate toothpaste likely to be different from the price elasticity for all toothpastes (the entire a product

Part A: How is the price elasticity for Colgate toothpaste likely to be different from the price elasticity for all toothpastes (the entire a product category)? Why are they likely to be different? (4 marks)

Part B: You have recently been appointed as the Marketing Manager of a Dog Grooming Business. The leadership team has asked you to price a new service a Mobile Dog Grooming service. Explain, with examples, the five factors you should take into consideration when developing a pricing strategy? (6 marks)

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