Part A

In the table below please identify your Client and clearly state the Proposed Marketing Opportunity you are pursuing, your Marketing Objective and Communication Objective$($s$).$

Part B

Develop your Media$/$Campaign Objectives based on the information and ideas that you have developed thus far. Please note that this information may change as you work on your client project throughout the semester. You will be able to edit and adjust your Media Plan however this is meant as a starting point to help guide some of your work over the next few weeks.

You should share your Positioning Statements submitted in the Week $3$ Hybrid to start discussion and contribute to formulating one for the team.

CLIENT: $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Proposed Marketing Opportunity

Marketing Objective

Marketing Communications Objective$($s$)$

Media$/$Campaign Objective Statement Details

WHO?

WHAT?

$*$included as a guide only $$ replace with your positioning statement

POSITIONING STATEMENT

$$ The $($service$/$product name$)$

$$ is a $($service$/$product category$)$

$$ that $($key benefit$/$reason to buy$)$

$$ for $($name the target audience$)$

$$ who $($statement of need$).$

$$ Unlike $($primary competitive alternative$)$

$$ Our $($product$/$service$)($statement of primary differentiation$)$

WHERE?

WHEN?

HOW? $($often$,$ much$)$ for timex