Part B - Case Study/Practice Using the skills and knowledge you have acquired and your knowledge of your organisation and its products and services, profile the market, in terms of a selected product or service. Identify the total market and market segments.

Describe the market segments, in terms of the typical customers within the segment, their attitudes and needs, potential, disposable income, percentage of market they represent, etc.

For each segment, note how you would best contact them and why. Use as much detail as you can; you should use this activity as an opportunity to demonstrate your competency and understanding of the unit as a whole.