Part B Develop your Desired Personal Brand 1) How do you want to be remembered? How would you like people to describe you? This is your desired personal brand.

2) On a scale of 1-10, rate how similar your current personal brand is to your desired personal brand (1 exactly the same, 10 completely opposite). Explain your rating.

3) Develop a strategy for changing your personal brand or maintaining your personal brand. Discuss a minimum of 5 actions you will take to reach or maintain your desired personal brand. *** Make sure actions are as specific and practical as possible. If you want to increase your online presence, state the specific steps you will take to do that (e.g., create LinkedIn profile, follow Supply Chain Canada on LinkedIn and Facebook, etc).

Part C Market and Position your Personal Brand

1) Building a robust network of people is important for marketing your personal brand. There are three main types of people to establish networking relationships with: 1) decision makers; 2) information sources, and; 3) supporters

. For each of these three groups, list 1 specific person you want to establish and/or build relationships with. 1) be a resource; 2) stay in contact, and; 3) always be genuine.

Person Include name and job title and organization (if applicable).	Type (i.e decision maker, information source, supporter)	Strategy for Building Relationship (list methods and brief description; how will you get connected or build a relationship with them?

2) Your personal brand should be consistent in-person and online. Describe your current online presence.

Search your name and see what comes up. Are you happy with what you find and does it align with your desired personal brand?

Which social media platforms do you have a profile on? Are these profiles active and do they align with your desired personal brand?

3) List a minimum of 3 actions you will take this semester to ensure your online presence will contribute to building your desired personal brand. Some examples of actions that you could take are, but not limited to: creating a new profile or deleting content on social media, strengthening profiles, make weekly postings, etc.

*** Make sure actions are as specific and practical as possible. If you want to increase your online presence, state the specific steps you will take to do that (e.g., create LinkedIn profile, follow Supply Chain Canada on LinkedIn and Facebook, etc).

Some important considerations for your online presence include:

be genuine and showcase your values;

engage and participate in conversation;

everything online is public and recorded

focus on having a presence where your target audience is (i.e., LinkedIn, Instagram, etc)