PART B - MARKETING PLAN - INSERT BUSINESS NAME 1.0 OVERVIEW Type of F&B outlet selected: Name: Location: No. of seats (if applicable): Brief description of products or services: Total No. of FOH staff Total No. of BOH staff 2.0 EXTERNAL ANALYSIS 2.1 PESTEL ANALYSIS Political Impacts on the Business Economic Impacts on the Business Social and Cultural Impacts on the Business Technological Impacts on the Business