Part B: MULTIPLE CHOICE QUESTIONS. Attempt all 20 questions (1 marks each 1) Which kind of marketing involves sending a pamphlet or flyer containing an offer to a person at a particular address? A) advertising B) dynamic imaging C) catalog D) direct mail E) Internet marketing 2) Successful integrated marketing communications will result in a company's mass-market advertisements, Web site, direct mail, and personal selling communications all having A) equal portions of the advertising budget B) independent communications directors C) separate marketing objectives D) media optimization plans E) a consistent message 3) In the AIDA model, the stands for A) demand B) desire C) data D) do-it-yourself E) decoding 4) In the AIDA model, advertising and public relations are most effective al generating A) demand B) desire C) awareness Daction E) interest S