Part B $-$ Short Answer

$1-$

You are the Marketing Manager for Samsung Fold mobile phone. You want to market best possible segment. Before you do this, you need to come up with segmentation va the best customer segment. There are $4$ major segmentation groups. Each of these $48$ variables.

Question:

For each of the $4$ bases, name $3$ segmentation variables.

And

Give an example for each variable.

These variables and examples DO NOT need to be factually accurate or true.

Example: $1$ base would be Geographic. Variable would be country. Example would be Can

This would be $1$ base, $1$ variable, and $1$ example.

You need $4$ different bases and you need $3$ variables for each base.

Also, give an example for each of the $12$ variables.

So$,$ total of $4$ bases, $12$ variables and $12$ examples.

Guideline: $<mn\; id="EditorElement\_1602468">1</mn><mn\; id="EditorElement\_1602469">3</mn>$ sentences

Marks: $6$ marks

Version $2$