Question: Part B: The second part of the assignment is based on the Case Study, IKEA looks to the future, in the set book, 9th

Part B: The second part of the assignment is based on the

Part B: The second part of the assignment is based on the Case Study, "IKEA" looks to the future", in the set book, 9th Edition, pages 67-69. Your task is as follows. 1. Prepare a summary of the main issues at IKEA. (15 marks) II. In the traditional "Big Box" stores, what is the relative importance of the five objectives compared with a conventional high-street furniture store? (15 marks) III. What trade-offs are customers who go to these big stores making? (15 marks) IV. How does the strategy of increasing IKEA's online presence impact on these trade-offs? (15 marks)

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