Part C -

Improving Interaction with customers:

Interaction with customers is a very essential part of sales and service. The more the company interacts with the customer, the more they can identify the areas for improvement, and innovation in order to bring increased customer satisfaction. Thereby, the organization can improve customer retention and customer loyalty.

There are various ways of improving customer interaction. This can be through emails, websites, social media, calls, blogs, etc. The company can interact with the customer by asking for their opinions, maintaining transparency and consistency. The products and services should be personalized.

Improving after-sales service skills:

Effective customer services can convert a dissatisfied customer into a loyal customer. This can prevent negative word of mouth to positive word of mouth advertisement. The service skills for customers can be improved by practicing active listening to their problems, showing empathy for their pains and troubles, replying in a calm, positive and realistic tone. The salesperson should possess have the good technical skills and also a deep understanding of the product, so they can answer and direct the customer with the correct answer instantly and confidently. This will develop a relationship of trust with the customer.

Improving overall sales volume:

Increasing sales volume is essential to reach more customers, and increase the gross profit per unit sale of the product. The organization can increase its overall sales volume, by differentiating its products from that of its competitors. The company should have to identify the future and latent needs of the customers, and design products that can satisfy the desires of customers, faster than their competitors. The company should bring innovation in their product features and introduce marketing strategies to reach the maximum number of customers, and increasing their frequency and size of customer transactions.

For each of the areas that you identified in Part C, what plan of action would you implement to improve levels of service? List and describe at least three action items for each service area you want to improve. Each action item must be a minimum of three sentences.