PART C- PROJECT

Task summary:

You are to complete research to update your knowledge of the issues affecting the marketing communications industry. You will then develop strategies to combat these issues for inclusion into the Success College Australia's marketing plan.

Instructions:

Read the following scenario and complete the activities that follow

The CEO at Success College Australia is concerned that the marketing communications just aren't hitting the required targets, he believes that the website could be much better and that the Marketing Plan is outdated. The CEO has asked you, as the Marketing Officer, to conduct some research on known issues in the marketing communication industry and recommend new integrated marketing communication strategies for the coming year's marketing plan.

Success College Australia's business plan refers to increasing international students by 1.2% in the following year and the Marketing department's operational plan refers to increasing the skill set of the marketing team to deal with the increasing technologies demand. Success College Australia is currently using the following marketing communications strategies - web site (with SEO), Facebook and Google Adwords.

You are required to present your proposed strategies to the CEO (your assessor) in a brief meeting.

Present the issues, your proposed strategies to combat these issues, and the stakeholder analysis at the meeting with the CEO (your assessor). Your assessor will notify you of the date, time and location of the meeting.

During the meeting you need to demonstrate effective communication skills including:

Presenting your ideas clearly and concisely and using appropriate language for the audience

Asking and responding to questions

Active listening skills

3.The CEO (your assessor) will provide feedback on your proposed strategies during your meeting. Make the recommended changes to your report and submit it to your assessor.