PART D: DEVELOP CSR COMMITMENTS (ENGAGEMENT): 1. Outline a plan to build support with your key target audiences (market focused, community focused and internal focused stakeholders) for the new CSR direction. 2. Outline a plan of how you will communicate your new CSR initiative/policy, including the following: a. Communication objective(s): what do you want to achieve through communication? b. Message: how will you decide what you want to say to them? c. Medium: how do you plan to deliver the message to each intended stakeholder audience? (Think short-term and long-term). the company is Coca-Cola.