Question: Part D: marketing implementation1. Create the implementation for your marketing strategy plan for Sephora beauty. Describe how you will organize, implement the plans, such as

Part D: marketing implementation1. Create the implementation for your marketing strategy plan for Sephora beauty. Describe how you will organize, implement the plans, such as whether it will be organized by market or geography, and who is responsible for marketing decisions?- please use the outline attached for guidance

Communication Channel Selection Marketing Communications Channels Outline - Sephora Beauty I. Social Media Marketing (Online) A. Examples: Instagram, TikTok, YouTube, and Facebook 1. Advantages a. High engagement with Gen 2 and Millennials b. Strong visual appeal for beauty content C. Enables influencer collaborations and real-time interaction 2. Disadvantages a. Requires continuous content creation and trend monitoring b. Risk of negative feedback going viral II. Email Marketing (Online) A. Examples: welcome emails, promotional emails, survey emails 1. Advantages a. Personalized promotions and recommendations b. Low-cost and easy performance tracking c. Reinforces customer loyalty through beauty insider programs 2. Disadvantages a. Emails can go ignored or marked as spam b. Requires well-maintained contact lists and segmentation III. In-store promotions and events (Traditional) A. Examples: sample gifts, limited time offers, discounts 1. Advantages a. Hands-on product experiences (testers, samples) b. Immediate purchase incentives c. Stronger emotional connections through face-to-face encounters 2. Disadvantages a. Limited to specific locations b. High costs for staffing, inventory, and displays IV. TV and Radio Advertising (Traditional) 1. Advantages a. Broadband exposure b. Builds trust and authority c. Reaches the elderly community that is not active on social media 2. Disadvantages a. High production and airtime costs Communication Channel Selection b. Difficult to measure direct results V. Influencer and affiliate marketing (Online) 1. Advantages a. Trusted recommendation from beauty influencers online b. Authentic content increases engagement and conversion C. Cost-effective compared to traditional celebrity endorsements 2. Disadvantages a. Depends on influencer authenticity and alignment with the brand b. Managing multiple partnerships can be time-consuming

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