Part I: Communication Plan

The first item impacts external communication strategies. A new bicycle model that was part of a prerelease trial recently received many poor reviews on a prominent online marketplace website. One of the most$-$read reviews was from a customer with a high user following. The review read:

$"$I$\text{'}$m an avid biker, and I was all for the automatic downhill braking feature on this bike, but ten minutes into my first ride, the automatic braking kicked in while I was still on a flat stretch and threw me over the handlebars directly into the road. Thankfully, there was no traffic and I walked away with just some nasty scrapes and bruises. This could have been a lot worse if I were riding on a busy road. If you$$re riding in any kind of high$-$traffic area or intend to go faster than $5$ mph$,$ do NOT get this bike!"

There was a problem with the prerelease braking sensor$,$ but it was fixed before it was released to the general public. You need to explain to your team how you can work together to rebrand the product and use multiple mass$-$media channels to reach various audiences to increase sales, despite the poor reviews.

The second item impacts internal communication. It has come to the CEO$$s attention that employees aren$$t reading the monthly newsletter, a lengthy but helpful print publication that addresses everything from birthday shoutouts to organizational announcements. Recently, employees have been chatting about an upcoming reorganization of staff and getting anxious, but aren$$t reading the newsletter that has accurate information. It is important for employees to read the publication so they can get accurate information at appropriate times, avoid spreading misinformation and speculation, and keep everyone informed. You$$ll need to create a few key strategies that can help increase the efficacy of information sharing with employees.

Briefly Identify appropriate media channels, strategies, and tools the organization will use to remedy the poor review and continue to build brand awareness, and explain how your selections will help solve the identified external communication problem.$]$