PART I. MULTIPLE CHOICE. (10 Marks). Direction: Read, understand and analyze the following questions and choose the letter of the correct best answer from the given choices. A. On Implementation of Analytics Solutions (5 marks) 1. In data understanding and data preparation, examine what are source systems. A. Any system or file that captures or holds data of interest. B. Any file cabinets where records are found. C. Any online repository that are kept confidential. D. None of the options 2. Which of the following source systems apply to: A. A database file on the bank's server-keeps track of deposits and withdrawals as they occur. B. An open database where lists of books are found for online library systems. C. Database of all accounting ledgers of a company where invoices are recorded. D. All of the above 3. In identifying data sources and data selection criteria, determine what is "data selection." A. The process of determining the appropriate data type and source B. The using collected data for monitoring activities/events C. Conducting secondary data analyses D. None of the options 4. Check accessibility and avallability of attributes applies to A. Investigation on how to find and where to look for the data attributes. B. Ability to access any source. C. Find out how to hack systems to access data D. None of the options 5. In analytics, examine "quality" in verification of data quality. (2 marks) A. The fitness of data and its intended uses in operations, decision making and planning B. the sbility of a olven data set to serve sn intended purpose. c. Is capable of defivering the insight you hope to get out of ir. B. On Integrated Vlew of Customers (IVOC). (5 marks) 6. The objective behind massive undertakings in building CRM and data warehousing solutions was to? A ensure the business and decision makers have a single source of truth enabling their marketing. sales, and customer service strategles. B. ensure that the business has all the available data resources it needs. c. ensure that the business has the competitive advantage. D. All of the options 7. The integrated View of Customer (IVoC) is an enabling business capability that? A supplies the missing assoclation between customer interaction channels and customer strategy. B. supplies the missing attribute between customer interaction channels and customer strategy. C. supplies the missing connection between customer interaction channels and customer strategy. D. All of the above 8. An IVoC capability is composed of what? A. Customer contact and marketing processes that are linked to ensure that customer insight can be generated and leveraged by the customer contact channels. B. Technologies that deliver the required data to the right business function on a continual, realtime basis. C. An organization and governance model enabled by technology that can apply the customer strategy across business units and contact channels. D. All of the options 9. As a business capability, IVoc looks into three vital components that would produce the business value and speed that a customer-centric business strategy requires: A. Data, rules, context B. Data, process, output C. Data, pre-processing, data quality D. None of the answers 10. Which of the following is not considered as a best Practice for an Integrated Vlew of Customers A. Capture customer information at all touch points (e.g., across all product lines and channels) B. Develop consistent data views of "a customer" across all applications and functional areas. C. Maintain up-to-date customer repositories that contain accurate information from all appropriate data sources D. Maintain customer contact and transaction activity and maintain it for all time periods