Part I: Pick an organization $($Do not use Apple$)$ and discuss how the two of the strategic resources identified in resource$-$based theory $($valuable$,$ rare, difficult to imitate, and non$-$substitutable$)$ have enabled that organization to have a competitive advantage within that organization$$s industry. BE SPECIFIC!

Part II: Using the same organization from Part I, discuss how that organization uses the marketing mix $($price$,$ product, promotion, and place$)$ to entice customers to purchase their goods or services. Give specific examples for two of the P$$s$.$

Part III: Using the same organization as in Part I, discuss how one of the four components of intellectual property $($patents$,$ trademarks, copyrights, and trade secrets$)$ has enabled the organization to maintain long term competitive advantage and reduce or eliminate risk. BE SPECIFIC