Part I $-$ True or False $(5$ points each $-$ total $30$ points$)$

Everything in marketing begins and ends with the end user.

Increased return on investment is an example of an organization's financial goal.

A service can be stored for later use.

A most important component of branding success is having a cool logo$.$

Being first is a key component of a brand's positioning statement.

Brands should market to a wide and broad audience.

Part $2-$ Fill in the Correct Word $(5$ points each $-$ total $50$ points$)$

$6.$ If you don't tell your story, someone else will and it probably will be