Part II: Case Analysis

Starbucks Closes Stores, Suspends Operations in Russia

Read the article by clicking here. Once at the main article, you should explore/read the embedded links to gain full information which may be required to answer the following questions.

Question 46 (1 point)

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Starbuck's decision to close its stores in Russia suggest a strong ____________ orientation of marketing.

Question 46 options:

A)	Societal
B)	Product
C)	Marketing
D)	Selling

Question 47 (1 point)

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If you were to do a SWOT on Starbucks, based upon the article, and its attachments, which of the following would be most accurate?

Question 47 options:

A)	S: General public backlash against war; W: Closing stores in Russia will cut-off communications with millions; O: CEO seen as strong corporate leader; T: Retaliation from Russian government
B)	S: Starbucks strong global reputation W: Competitors such as McDonalds also withdrawing from Russia; O: General backlash against Russian invasion from general public; T: Retaliation from Russian population
C)	S: Coffee sales strong in Ukraine; W: War could last a long time O: Strong ethical stance perceived positively; T: Loss of sales
D)	S: Decision consistent with Starbucks' brand reputation W: Decision results in financial loss; O: Widespread societal condemnation of Russian invasion by western countries; T: Misinformation circulating within Russia could negatively impact Starbucks in that country

Question 48 (1 point)

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While the western-based brands which have suspended operations in Russia have communicated support for Ukraine as their primary motive, _____________ has/have played a part in their decision as well. This/these can be seen as a/an _____________ in a SWOT analysis.

Question 48 options:

A)	global condemnation / weakness
B)	inflation / opportunity
C)	government sanctions / threat
D)	social media / strength

Question 49 (1 point)

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Suspending business in Russia is part of Starbucks' global __________ strategy, while the use of media to communicate the rationale for its decision is part of Starbucks' ___________ strategy.

Question 49 options:

A)	Promotion / Price
B)	Price / Product
C)	Distribution / Promotion
D)	Product / Distribution

Question 50 (1 point)

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In his letter to employees (whom he refers to as partners), CEO Kevin Johnson, stated, "we will continue to make decisions that are true to our mission and values and communicate with transparency". This quote, and the decision to leave Russia, are a part of which strategy for Starbucks?

Question 50 options:

A)	Product
B)	Price
C)	Brand
D)	Distribution