Question: PART II SHORT ANSWER: Write the word or phrase that best completes each statement or answers the question. 1) Please list and describe four criteria

PART II SHORT ANSWER: Write the word or phrase that best completes each statement or answers the question.

1) Please list and describe four criteria you would use to evaluate business ideas (hint: "window of opportunity")

2) What is an "executive summary?" Why is the executive summary often called the most important part of a business plan?

3) What is business model and why is it important?

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