Part II Study Methodology Comparison:

Use Mintel Reports: Find a study on Mintel Reports through the DU database. These are all business research studies with robust methodology sections.

Find a recent article specific to a business study $($no more than $5$ years old$)$ that is either qualitative or quantitative. ${?}^{**}$ Note, medical research studies are not acceptable, please focus on business research studies only.

Summarize the article's key points

Discuss which of the concepts defined above apply to the article. Justify your answer.

The paper should be at least $3$ pages in length $($excluding the Title page and References page$).$ Also, the paper must follow APA guidelines and be supported using your textbook and at least $2$ additional academic sources. This is a research based paper and should include intext citations and applicable references. The bullet points provides suggested headings. The paper should include an introduction and conclusion.

Assignment Rubric

Due by Day $7,11$:$59$ pm EST. To submit, click on the underlined assignment title