Part III: IE Matrix

Construct an Internal$-$External $($IE$)$ Matrix by doing the following:

Step $1$: Follow guidelines provided in Chapter $6$ of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to create an IE Matrix. Specifically, use the information and instructions in LO $6-6,$ Figures $6-10,6-11,$ and $6-12$ to assist you.

Step $2$: Use your Strategic$-$Planning Template to develop an IE Matrix for your company. the company is starbucks