PART III OBJECTIVES (10%) For this section, I am acting as the client and giving you a list of objectives below that your plan needs to accomplish.

The time period for your plan is a total of six months.* (See more below.)

The objectives of your Kizik shoes marketing communications plan can be: Create awareness of the Grand Opening of a new Kizik store in the location of your choice. Build brand image and establish a distinct position in the marketplace. Increase product knowledge. Stimulate a first visit, first purchase, and repeat purchase at your new store. Motivate visitors to engage in Kizik's social media activities. *The entire plan will address six months. This means one month of Grand Opening activities and your choice of five additional months. (Total = Six Months)