Part One $(50$ Points$)$ Identify the $10$ False Statements, list in order on answer sheet on Page $2$ As you thrive in your career$-$more and more of your responsibilities will include marketing Marketing is sales. $3.$ Attending class is enough to earn class participation points $.4.$ The Home Depot and Cowgirl Chocolates Case Studies are all about Reason for Being $5.$ Tesla is an example of a disruptive brand $.$ CEOs are unhappy with their marketing because they don't see cause and effect. $7.$ Tesla selling electric cars through company owned stores could be considered a Blue Ocean Strategy. Customer Lifetime Value stands for the amount of money a customer spends over their lifetime of purchasing that product $/$ service or purchasing from that company When you are meeting with the CFO and she wants to cut your marketing budget because you are $"$ spending too much,knowing Customer Lifetime Value, Customer Acquisition Costs $,$ and the Value of a Customer can help you both arrive at a fact $-$ based marketing spend strategy and budget $.10.$ Strategy addresses the What question $($e$.$g$.,"$ What are We Going to Do$")11.$ Smart marketing decisions always work back from the customer $.12.$ The Pareto Principle applied to marketing indicates that $80$ of your profit will come from $20\%$ of your customers $.13.$ Professor Patrick's Case Study Method asks you to analyze the Category $,$ Marketing $,$ Brand $,$ and Business before identifying the "problem to be solved and developing a strategic solution $.14.$ Lobsterfest is a great example of Red Lobster creating a proprietary promotional event that is both $"$on brand $"$ while inviting customers $/$prospects "into the brand $15.$ Professor Patrick's elevator pitch for his High Performance Retail Marketing Group consulting firm is : "Are you happy with your marketing $?16.$ It all starts with Reason for Being $17.$ Build a Bear sells experiences $.18.$ Billy's Golf Shop Case Study was all about identifying your value proposition