Part One:

In the table below, list the major resources available to the firm. Then, evaluate the resources as a source of sustainable competitive advantage against the criteria of valuable, rare, costly to imitate, and organized to capture value. (VIRO).

Resource Test for Competitive Advantage (VIRO)

List Resources Place check mark for each condition met	Valuable	Rare	Costly to imitate	Organized to Capture value	Strength (place check mark for each resource which meets all 4 criteria)

Typical Sources of sustained competitive advantage:

Image (Brand)	Financial reserves
Access to raw materials	Speed of delivery
Regulations/Laws/Policy	Personal relationships with customers
Patent protection	Control of the sales channel
Outstanding quality/Dependability	Unique design/Style
Lowest cost	Trade secret
Outstanding service Unique skills	First and only to market