Question: Part V. Tool questions (1 point each; 14 points total). Please enter the name of the Marketing Engineering tool that includes each of the following

Part V. Tool questions (1 point each; 14 points

Part V. Tool questions (1 point each; 14 points total). Please enter the name of the Marketing Engineering tool that includes each of the following (each answer will be the name of one of the analytic tools in Enginius). 1. how much is my customer base "worth" over 20 (or infinity) years 2. cluster analysis: 3. logistical regression (logit) model: 4. how your brand is perceived by customers compared to other brands: 5. transition matrix: 6. linking observed choice to independent variables: 7. dendrogram 8. multi-dimensional scaling: 9. discriminant analysis: 10. competitive strength/market attractiveness: 11. discounted net margins: 12. classification analysis: 13. attribute vectors: 14. preference vectors

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