Part#1: Using the Internet, find an ONE example of Global Marketing that has been unsuccessful. Part#2 :
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Question:
Part#1:
Using the Internet, find an ONE example of "Global Marketing" that has been unsuccessful.
Part#2:
- Provide a brief synopsis of the example that you selected. Be sure to include the company, market they were entering and why you considered it to be a failure.
- Why do you think the company took the approach it did in marketing to an international market?
- What did they NOT consider in marketing their product, good or service?
- What consequences did the company suffer as a result of this failed marketing effort?
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