Question: Part-B Critical Thinking Answer the following questions based on the concepts discussed in Chapter- 13, 15 and 18 1. Assume you were hired by the

Part-B Critical Thinking

Answer the following questions based on the concepts discussed in Chapter- 13, 15 and 18

1. Assume you were hired by the local grocery store to help in assessing its service quality based on the five service dimensions to determine the overall service quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about undertaking this project? (Ch-13)

2. Price skimming and market penetration pricing are the two important pricing strategies used by Marketers. Ahmad wants to launch his new backpack in the local market. Being a marketer which pricing strategy you will suggest him to use and why? (Ch-15)

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