Part-B: Critical Thinking

Reading required: - Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding.

1. Suppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Teaa mint and lemon herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools?

Chapter-3. (2.5 Marks) (Minimum 150 words)

2. Today, marketers cannot ignore consumers concerns about the environmental impact of the firms activities. What are some of the environmental concerns consumers have regarding marketing activities? Critically examine how can marketers address these important concerns? Chapter-5(2.5 Marks) (Minimum 150 words)

3. Taking into account the example of buying iPads forpersonal use versus buying more than 100 iPads for a firm, how you can differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?

Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)

Important Notes: -

For each question, you need to answer not in less than 150 Words.

Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.

Use APA style for writing references.