Passage below require critical analyses and breakdown.

Complexity within these circumstances is defined as the number of steps taken to provide a service and the number of possible taken actions within each step. Diversion is defined as the difference in the number of ways a customer or a service provider interacts at each step with his or her own needs and abilities. Concepts of complexity and divergence apply to all online sales companies as they are part of the service industry. Complexity and divergence are the two types of process structure dimensions (Jacobs & Chase, 2020). Specialty stores have low complexity and super stores have high complexity. Standardized structures have low divergence and customized structures have high divergence. An example of a low complexity, low divergence online sales company is online clothing store Shein. This online store has taken over the retail market as they sell cheap clothes online as part of the fast fashion movement. They have catered to the young population of youths and have very reduced pricing as well as deals such as buy one, get one free, or flash sales where the product price is reduced by 90% for a few hours (Stone, 2020). These offers have increased their buying audience buy millions, and now people are less likely to go into physical stores at malls to buy full priced items, whereas they can buy cheaper items online rather quickly. In my specific example, Shein began as a low complexity, low divergent company as you did not need to create an account or do daily check-ins to place your orders at the best deals. But as the company has grown, downloaders must create an account, link a card or PayPal, and check in daily to accumulate points that can be applied toward their purchases (Lovegrove, 2020). They are growing to become high divergent as well and perhaps customized as there are options to tailor the clothing you have being sent to you and designing certain apparel according the customers needs. It is very interesting to see how these online sales platforms grow overtime and how they must find the balance of a health complexity and divergence level that appeases to their audience yet still brings in increased revenue and attraction.