Question: Passage below require critical analysis and breakdown As defined by Meena (2019), power distance index is an index that measure the distribution of power and
Passage below require critical analysis and breakdown
As defined by Meena (2019), power distance index is an index that measure the distribution of power and wealth between individuals in a business, culture, or nation (para. 2). One concern is when there is a high PDI. This is because it will lead to the unequal distribution of wealth among the people. It is important to remember that one product may or may not be affordable to all individuals in society. For example, a car may be affordable to one person, but not to another. Therefore, it is important to target segment appropriately. A second concern may be the benefits of a product. When a target segment is identified, it would be important to understand what is being offered and the benefits of the product. It is important to maintain the positioning of the product. The third concern will be the cultural differences that may arise. Culture differences may be a challenge because the perception of consumers is taken into account. Cultural morals and values, age, sex, and financial status, and social class may impact marketing strategies.
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