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Mountain and speed bikes are the focus of our product. In order to produce a great bike for our customers, we are looking at premium models and pricing that is based on a sensitive customer base. Because branding is a very important element to customers, choosing the cost of the good or service, market conditions, production and distribution costs, and the consumers' ability to pay, we must make sure we are selecting the right cost of our product for our customers.

Pricing for market production is when we can look at selling our product at a high price that can help the increase of brand awareness and loyalty that can lead to a long-term contract. That can lead to drawing attention away from other businesses.

Economy price, lowering the cost of expenses or setting a lower sale price but still able to make a slight profit.

Geographical pricing, setting the prices based on the location where the bikes are being sold.

When looking at the life cycle, we must first introduce a great product to the consumer and customers, growth, or buying in order to pull in revenue, maturity, or to make sure the popularity of the products remains at a high demand making sure there is no decline.

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