Past Exam Question Paper$\_2020$

Possible Exam Questions$\_20$

Case Study: Please refer to the company assigned to you.

Select a business unit$($BU$)/$product$/$services within the assigned company and develop a

sound competitive strategy. Please give a brief profile of the BU$/$product$/$services you

selected $($Examples of BU$/$Service$/$Products for different companies: Telkom Mobile,

Discovery Bank, Vehicle financing, pre$-$paid service$).$ Please answer the following

questions based on the attached case:

Question $1(25$ marks$)$

a$.$ Determine the likely two $(2)$ threats and three $(3)$ opportunities.

b$.$ Recommend strategic options to counter the threats. Please elaborate.

Question $2(25$ marks$)$

Carry out resource and capabilities evaluation in relation to the unit using VRIN framework. You

should identify at least up to $5$ resources and then demonstrate their strategic value

Question $3(25$ marks$)$

Develop a sound competitive strategy using Playing to win framework. Examples of

BU$/$Service$/$Products for different companies: Telkom Mobile, Discovery Bank, Vehicle

financing, pre$-$paid service.

Question $4(25$ marks$)$

Develop a strategic map $($Balance score card$).$ Have at least $3$ measures in each quadrant. Why

are the chosen measures ideal for tracking performance?