Patagonia's Packaging Pollution Dilemma

In the case,"Patagonia: Closing the Loop on Packaging", we realize the difficulties that even a company committed to sustainability and clean products encounters when trying to develop environmentally friendly individual packaging. For this assignment, conduct a supply chain analysis that could help Patagonia identify solutions to this problem.

1. Conduct a stakeholder analysis. Stakeholders should include participants in the packaging supply chain, but other parties as well, such as industry groups, government agencies, and NGOs. Create a chart like the example below and identify the key interests or desired outcomes of each stakeholder.
2. Provide answers to the following questions. You may use up to 2 pages of supporting material in addition to the stakeholder chart.
   • Use Step 1 to identify areas of importance across stakeholders and areas in the supply chain where improvements might be possible.
   • What should Patagonia's goal be for 2025, regarding achieving environmentally friendly packaging? Should they focus on developing new materials, improving recycling, etc.? What role can circularity play? What specific actions should they take?
3. The following is an example stakeholder chart: (expand on this for stakeholders and key interests and desired outcomes):

Stakeholder Group	Maintain product quality	Affordability to consumer	Ease of supply chain implementation	Environmental impact metrics
Patagonia consumers	x	x
Raw material suppliers	x		x	x
EPA				x
Package manufacturers	x	x	x	x