Patsy has become obsessed with extreme couponing. She needed a way to stretch her dollars and this has helped her live in relative comfort without worrying about paying for her next bill. She learned how to do it from a Meetup group that shares best practices about surviving through budget squeezes. Which sentence best describes the environmental factor at work?

a) companies realize that municipal legislations support coupons

b) companies realize that in times of recession consumers increase their usage of coupons

c) companies realize that it is a social trend to use coupons

d) companies realize that to be competitive in any industry you must provide coupons