PATTERN In acest 300 and write an easy malycing the che case ding the SWOT framework Nike' Goddess Could famously masculine company finally click with female customer? That was the challenge lichind Nike Goddess whese goal was to change how the company designed for sold, and come with women In its 30 year history Nike had become the disputed leader in ports marketing. But beneath the success was an Achilles heel Nike is named after a weathe Greek goddess of victory - but for most of its history, the company had been perceived as being mestly about me Could Nike do more to realise the full potential of female customers? And how could it afford not to give the theats to its future with Air Jordan running out of it and brands like Skechers dring into the teen market with shoes inspired by skateboarding, not basketball. That was the hipe questo Nike 1. The launch of Nae Gids was the making of Jasong Differently Ferch of its stay, Nile's destiny was corred by foods, Phil Knight wd his running buddies, who wed athletes in locker rooms and made the executive decision. But by throwing together diverse lam of people with different backgrounds and different levels of seniority Nike has found that it can keep many of its core attributes while adding new suroes of inspiration Take the combination of star designer John Hekend newcomer Mindy Grossman, vice president of yobal apparel. Hoke designed the look and feel of the first Nike Goddess. Then Grossman who career has included helping make Ralph Lauren into retail, pached the design ideas to Nike's pretalles eres within stores. Now it looks like Nike has a chance to reach a crucial objective double it sales to women by the end of the decale How to Sell Women Nike Goddess bene concept for women-colored there's a reason why Many of the retail stings in which the prodacts were found were a tumoff to forsale comer dark lood, and hand in a word, male. In short, the Nike Goddess to have the comforting feel of a woman's own Im Wings Designing a new approach to fail was only one clementin Nike's camps Another was redesigning the shoes and clothes themselves Nike's footwear designers worked on 18 month productive cycles which made it hard to stay in Mep with the style and fees for women. The apparel group, which worked and 12h der was better at keeping up with a trends. But that meant that the clothes weren't coordinate with be SAN for w Ilow to talk to Women Wheelie Thomas, Nike's US brand marketing director for won first heard the phrase "Nike goddess, she wasn't impressed dile talking to wore through gender she says Nike Goddess had to mean mething to women and it was her job to make that happen. Wenn doe't need anybody's permission. We are at our best when we are showing women place where they dide think they could be For John Hoke, the real power of Nike Godless is not about traffic at ores. It's about changing minds inside the company't know that Goddess could galvanise he says he was an opportunity to redefine and re-energies or entire brand and market that was taking off Aumer Notes: Students are required to identifs 4 strengths, weaknesses. 2.unity and threat. Then to write at test for the case study, Students are required to provide definitions for each SWOT faster by referring to different relevant external use the AOL-brary - You may refer to sessions for more information